Turn Search Intent Into Revenue.
Black Lamb Systems builds and manages Google Ads campaigns engineered for profitability — not just clicks. Every pound of your budget works harder.
Everything Your Google Ads Campaign Needs
From initial strategy through to daily bid management and conversion tracking, Black Lamb Systems handles every layer of your paid search operation — so you can focus on fulfilling demand, not generating it.
Campaign Strategy
We define your campaign architecture, match types, and network settings to reach the right audience at the right moment in their buying journey.
Keyword Research
Deep keyword discovery and negative keyword layering to maximise relevant traffic and eliminate wasted spend before a single penny is committed.
Ad Copy & Creative
Compelling responsive search ads and ad extensions written to drive click-through and align with landing page messaging for Quality Score uplift.
Smart Bidding & Budget
Algorithmic and manual bid strategies calibrated to your margin targets — ensuring every click is bought at the right price for your business model.
Conversion Tracking
GA4, Google Tag Manager, and call tracking implementation so you always know which campaigns are driving real business outcomes.
Ongoing Optimisation
Performance reviews, A/B ad testing, search term analysis, and monthly reporting — continuous iteration to compound results over time.
Profitability Over Vanity Metrics
Most agencies optimise for impressions and click volume — metrics that look great in reports but rarely move the bottom line. Black Lamb Systems is built differently. We anchor every Google Ads decision to a single question: does this action improve your return on ad spend?
Our approach is rooted in full-funnel attribution. We trace the path from keyword to click, landing page to lead, lead to revenue — and use that data to make compounding improvements every single week.
• Data collection & baseline audit
• Hypothesis-driven A/B testing
• Weekly optimisation sprints
• Monthly performance review & strategy alignment
Your Questions, Answered
Before committing to a Google Ads partnership, these are the questions most business owners ask us. We believe in full transparency — on pricing, process, and what you can realistically expect.
What budget do I need to get started with Google Ads?
There is no universal minimum, but we generally recommend a monthly ad spend of at least £1,000 to generate statistically meaningful data and see consistent results. For competitive sectors, £2,000–£5,000+ per month is more appropriate. We will advise on the right starting budget for your specific market during your free audit.
How much do you charge to manage Google Ads?
Our management fees are quoted based on the scope and complexity of your account. We operate on a transparent flat-fee or percentage-of-spend model — no hidden charges. Full pricing is discussed during your free strategy call.
How long before I see results?
Most accounts begin generating qualified leads within the first 2–4 weeks. However, the first 60–90 days are an optimisation period — we use real performance data to refine targeting, bids, and messaging for stronger long-term returns. Patience in this phase pays compounding dividends.
What reporting will I receive?
You receive a clear monthly performance report covering impressions, clicks, cost-per-click, conversions, conversion rate, and ROAS. You also have direct access to your own Google Ads account at all times — we never lock you out of your data.
Do you require long-term contracts?
We operate on a rolling monthly basis with a 30-day notice period. We believe in earning your continued business through results, not locking you in through contracts.
FREE GOOGLE ADS AUDIT
Find Out Exactly Where Your Ad Budget Is Going
Book a free, no-obligation Google Ads audit with the Black Lamb Systems team. We will review your existing campaigns — or build a strategy from scratch — and show you precisely where the opportunities are. No pitch, no pressure.